Gros Islet, St Lucia – 11 January 2018
The Hero Caribbean Premier League (CPL) has continued its fantastic growth during the 2017 season with combined broadcast and digital viewership of almost 200 million. This represents an increase of 25% on last season, further cementing the Hero CPL as one of the fastest growing cricket tournaments in the world.
The largest audience share was in India where broadcast viewership increased by 19% to more than 97million. The next largest broadcast market was the Caribbean where there was a total viewership figure of 48million for the tournament that took place between 4 August and 9 September 2017.
As well as success in India and the Caribbean there was also a significant increase in the USA where there was more than a 100% lift in viewership on the figures from the 2016 Hero CPL.
There was also a further increase in the digital viewership for the tournament, with 25% of the total audience coming through various digital channels, which is testament to the innovative nature of the Hero CPL’s online offerings.
Damien O’Donohoe, the Chief Executive Officer of Hero CPL, said: “With continued year-on-year growth the Hero CPL goes into the 2018 season with momentum to secure an even larger audience for the next edition of the tournament. We are delighted to see the Biggest Party in Sport being watched by more people than ever before and expect that trend to continue next year.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 197 million fans watched the 2017 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs. For further information visit www.cplt20.com.
For further information please contact:
UK Mobile: +447769119636
Caribbean Mobile: + 1 (758) 729 2012
Head of PR and Communications
Hero Caribbean Premier League