Port of Spain, Trinidad: 9 January 2018
The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Trinidad & Tobago. The 2017 event, which took place between 4 August and 9 September last year, created a total economic impact of US$ 23,625,618 in the country.
This figure has been arrived at by using organiser spend, visitor spend and media value and was calculated for Hero CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure the Hero CPL directly involved 830 local personnel in Trinidad & Tobago, filled 9,323 hotel rooms during the 2017 event and showed matches staged in the country to a cumulative TV audience of 37.6million. The value of the picture postcard exposure and mentions of Trinidad & Tobago from this coverage was US$ 2,810,996.
The Hero CPL spent US$ 4,493,849 in Trinidad & Tobago during the 2017 event. This organiser spend represents a 171% increase from what was spent by the tournament in 2014 and an increase of 71% from the figure that Hero CPL spent in the country in 2016.
Speaking about the report from SMG Insight the Hero CPL Chief Operations Officer, Pete Russell said: “Trinidad & Tobago has always been a huge part of Hero CPL, and staging the finals week in the country this year saw a massive increase in our spend compared to 2016. We are very proud to be making such a positive impact on the Trinidad & Tobago economy and we are very grateful of the support we have got from the government and local population.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 197 million fans watched the 2017 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs. For further information visit www.cplt20.com.