Young cricketers across the Caribbean to be coached by their childhood idols
Tuesday 25th July – Castries, St. Lucia: Digicel today announced a partnership with the biggest party in sport – the Hero Caribbean Premier League (CPL) – to launch the inaugural Digicel CPL Youth Programme, which will see over 200 young aspiring cricketers across the region being trained by their local CPL franchise players and coaches.
The two-phased initiative, which consists of The Big Brother Programme and Take it to the Streets, allows both Digicel and the CPL to give back to and nurture up and coming young talents from across the participating CPL tournament markets, including Barbados, Guyana, Jamaica, St. Kitts and Nevis, St. Lucia and Trinidad and Tobago.
Each one-day clinic will consist of boys and girls who will be taught the fundamentals of the game in order to improve and hone their skills while learning from the best in the sport. Not only will they be sharpening their cricketing skills, but will also instill the intangible requirements it takes to be great in the sport.
Digicel’s Head of Sponsorship, Ben Bradley said; “Sport is a major part of the Caribbean culture and we are staying true to our commitment of developing and nurturing athletes across the region. The kids are the focus here – we are merely providing the platform for them to express themselves and show their class – while learning from some of the world’s best.”
As the first youth partnership with Digicel, Damien O’Donohoe, CEO of Hero CPL commented; “I’ve had the opportunity to watch and interact with some of these young talents across the region over the years and I can tell you they’re very promising. So we’re very excited to be working with Digicel in this new way to help develop these kids, some of who will be playing on these fields in the future.”
The Big Brother programme kicks off in Barbados on Tuesday.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 31 markets throughout the Caribbean, Central America and Asia Pacific. Digicel also runs a host of community-based initiatives across its markets, including Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.
Visit www.digicelgroup.com for more information.
About Hero Caribbean Premier League
Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket. Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders. The 2017 tournament will run from 4 August – 9 September 2017. For further information visit www.cplt20.com.
For further information please contact:
UK Mobile: +447769119636
Caribbean Mobile: + 1 (758) 729 2012
Head of PR and Communications
Hero Caribbean Premier League