Digicel expands loyalty programme – Partnership with Magna gives customers enhanced value and benefits


Elon Parkinson ||Head of Public Relations

Digicel Jamaica ||+1876 990 2432


Kingston, Jamaica – Wednesday, April 05, 2017: Digicel, in a new partnership with Magna Rewards, announced it is expanding its loyalty programme, making it easier for customers to earn additional benefits and redeem them in more locations across Jamaica.

Now, Digicel prepaid and postpaid customers who earn loyalty points when they spend from main credit balances, pay bills or purchase a new device, will be able to use accumulated points at select Digicel stores and over 50 Magna Rewards partners islandwide.

Magna Card

“As customers’ expectations continue to evolve, we are focused on delivering benefits that are important to them, said David Butler, CEO of Digicel Jamaica. “Our customers have always looked forward to converting their loyalty points towards cool phones and bill payments. However, many of them wished they could have used these points towards other purchases, and now we have delivered on their expectations.”

Digicel customers can now redeem loyalty points at hardware stores, travel agencies, pharmacies, supermarkets and service stations that are part of the Magna Rewards network. This progression-based programme is part of a broader approach to deliver even more value to prepaid and postpaid subscribers.

Customers who signed up to keep loyalty points under the previous programme are now free to use them at the expanded locations. Those who missed this March 31 deadline, may complete an application form at their nearest Digicel store or visit go.magnarewards/Digicel.


About Digicel Group

Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.


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