The University of the West Indies Development and Endowment Fund (UWIDEF) is urging corporate bodies to advertise on its digital platform which it has branded MonaView.
Proceeds raised from the ads finance scholarships, bursaries, capital improvement projects, and meal vouchers for students, the university has said.
MonaView is the first and only digital signage network operating at the University of the West Indies’ Mona and Western Jamaica campuses and the University Hospital of the West Indies, with a reach of approximately 80,000 weekly, the university announced. The network broadcasts advertisements on television screens in 11 locations.
At a luncheon the UWIDEF hosted for members of the Advertising Agencies Association of Jamaica (AAAJ) at the the Courtleigh Hotel a week-and-a-half ago, Dr Earl Jarrett, JN general manager, and UWIDEF board director said that advertising with MonaView had cost his company some $2 million less than it would have with other media.
He called on UWI graduates to follow his example and advertise with MonaView in order to provide more scholarships to promising students of humble means.
“We believe that by selling advertisements we not only earn resources to help students in real need, we also provide an outlet for organisations to participate in corporate social responsibility with real returns,” executive director of UWIDEF, Carla Seaga, told the gathering.
This is accomplished, she explained, as the resources from the advertisements offer a very affordable advertising opportunity and the resources assist UWIDEF to accomplish its mission of assistance at Mona.
President of the AAAJ, Kingsley Morris, assured UWIDEF of the support of the members of his organisation.
“We thank UWIDEF for sharing this information with us,” he said. “We look forward to working along with you to promote our clients’ goods and services.”
UWIDEF is the main fund-raising arm for projects that support the development of the UWI Mona campus. Over a 25-year period, it has contributed over $800 million to the university for research, development, health and scholarships. In 2016 alone, UWIDEF provided scholarship assistance valued at more than $4 million to students in various fields of study. Dennis Lalor is its founder and chairman.