‘Q Is The Key To Cash 4 Life’ – Enriching Lives For Christmas


The lives of five lucky Jamaicans have been enriched this festive season, thanks to cash prizes they have won for the month of November in J. Wray & Nephew Limited’s ‘Q is the Key to Cash 4 Life’ competition.

Laffern Anderson, Kervin Bryson and Keisha Bennett were randomly selected as the first, second and third-place winners with cash prizes of $500,000, $250,000 and $150,000, respectively.

When 55-year-old Anderson, who had already won $10,000 in the competition, was informed that she won $500,000, she could not contain herself.

“I can’t even explain how mi feel. Mi really, really glad! I love to buy my white rum and drink it with Pepsi because it drink really good, so this just make me feel even better,” Anderson, who is from Highgate, St Mary, said with a laugh.

Anderson, a domestic worker, explained how timely the cash prize was in helping her to accomplish her goal of finishing the construction of her home.

“I am going to finish up mi house with the money. Mi a poor smaddy, enuh, so me house nuh done yet. Mi a go continue enter because me want to win in the finals come January also, because me have an operation on my eye, and that money woulda do me good,” she added.

Like Anderson, Bryson was over the moon when he was informed that he won $250,000. The 28-year-old who is from Trelawny and works in the construction business said: “I feel good about it. Mi glad mi did buy the flask of [Wray & Nephew] White Overproof Rum and entered.”

“I have not spent the money as yet. What I want to do is to build a one-room, but I have no land. I will try to make something out of it. Mi ah go put it to use,” he said.

Bennett, a nail technician from St Ann, said she has plans to invest the $150,000 she won.

Pietro Gramegna, marketing manager, J. Wray & Nephew Limited, said the company is happy to have enriched the lives of hundreds of Jamaicans with the competition.


“This year we are happy to be providing 14 weeks of daily cash prizes of $10,000, mobile phone credit, and monthly cash prizes of $50,000, $100,000, $150,000, $250,000 and $500,000. In January 2017, there will be a grand prize draw for two persons to each win $1,000,000 per year for the next 10 years,” Gramegna said.

“Already, more than $5,000,000 has been won by entrants from the competition, with our first, second, third, fourth and fifth-place winners of $500,000, $250,000, $150,000, $100,000 and $50,000; 110 winners of $10,000, and 8,540 winners of $100 phone credit for the months of October and November,” he added.

The 14-week competition features dancehall’s Real Rich sensation Tanto Blacks and will award nearly $30 million in prize money between October 2016 and January 2017 to winning players who purchase ‘Qs’ (200 ml bottles) of Wray & Nephew White Overproof Rum, Charley’s JB Overproof Rum, Appleton Special or Campari, once they peel their labels, text the codes to the number provided and are selected.


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