GK-Sponsored Shelly-Ann Fraser Pryce Pocket Rocket Foundation Celebrity Auction a Huge Success

Event raises some J$4M for Pocket Rocket Foundation Education Fund

Shelly-Ann Fraser-Pryce with the memorabilia auctioned.

On Thursday, May 5, GraceKennedy supported Jamaica’s first ever silent auction put on by its Ambassador Shelly-Ann Fraser-Pryce. The auction featuring mobile bidding for signed sports memorabilia exceeded its intended target of $3million, raising a whopping $4 million plus for the scholarship fund for Shelly-Ann’s Pocket Rocket Foundation. The event, held at The Spanish Court Hotel Hall, was supported by GraceKennedy’s FGB, GKRS, GK General Insurance and GraceKennedy Corporate brands.

With Dr. Michael Abrahams as MC and President of the Pocket Rocket Foundation Bruce James guiding the mobile bidding process, regular updates on the popular items were provided to encourage the audience to submit their best offers. The 14 items available fetched impressive bids, with a jersey from superstar footballer Neymar Jr., shoes from LeBron James and spikes from Shelly-Ann attracting the highest individual bids. A precision timepiece by Swiss watchmakers Ernst Benz and a signed 2014 PGA Championship Valhalla flag donated by PGA Golfer Rory Mcllroy, also attracted impressive bids.

Guest speaker, Olympian Sherone Simpson shared stories of her success, despite the pressures of a demanding athletic career and her focus on her academics.

Guests included Shelly-Ann’s sponsors, Board Members of the Pocket Rocket Foundation, MVP Track & Field Club teammates and sports enthusiasts.


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